Pankaj addressed the 100 students in the hall at the ITI, a vocational training institute in Tandi village.

“How many people want to start their own business?”

Only 3 hands went up. The ITI teacher told them “Listen to me, you schmucks. After trying for a job for many years you will then look to start your own business. You should do it right now with their help.” (suitably translated from Hindi)

The teacher was referring to Udhyam’s offer to help aspiring entrepreneurs with financing and mentorship. Udhyam means enterprise in Hindi.  And this Udhyam is an organization that works in the villages to promote entrepreneurship.

The biggest challenge in villages here is poverty. People grow up with financial uncertainty and are vulnerable to things like weather and disease. Their dream is the highly coveted government job with its predictable, high income. Practically all boys want to be soldiers and all girls teachers. To even try for these jobs one needs to have completed school education, and often a lot more.

25% of boys and 20% of girls still do not complete school in Uttarakhand (source website here  ) and college Gross Enrolment Ratio (GER) stands at a mere 32%. That means a large proportion of the youth are ineligible for the jobs. Even for those eligible, the competition is extremely tough. Most of the youth land up picking small jobs around here, and many of the young men head to the city.

Seeing all this, Udhyam is working to encourage the youth to get into entrepreneurship.

Udhyam poster 2
Posters like this one, and another featuring Jeevan (cover picture) dotted our landscape. Lalita & Jeevan are both successful entrepreneurs from last year. 

They started with a small pilot last year with just eight businesses financed and mentored. This year the target is to help 40 businesses with cheap loans and also offer mentoring to the ones that need it.

The idea is simple and the impact will be significant, but pulling it off is no easy task. The awesome Udhyam team visited 255 villages, put up 2000 posters, held 70 village meetings, and after all that received 499 calls. All that has been sifted down to 59 shortlisted candidades after the first round of the screening. The first round of screening interviews was on October 28-29 and I was lucky to be invited to be part of the interview panel screening the applicants.

IMG_20181028_105159
Udhyam selection Panel meeting

I requested permission for my 11 year old son,  A. Mahajan, to also participate. We are home-schooling him and I could not imagine a better forum to channel his inner entrepreneur. Many interesting dilemmas came up. Should we fund the guy wanting to start a DJ business (given that he will probably blow the neighbourhoods peace to bits?). What about the restauranteur who allows surreptitious drinking? And the goat farmer who will allow free grazing in the forest (which is terrible for the ecology) and may ask his school age kids to graze goats instead of having them attend school? And should women be encouraged even if their business plans seemed iffy?

Some of these were too heavy for Anhad, but I have given below his take on the experience (his English assignment).

But before we go there, I wanted to talk a little about the force behind this movement. Pankaj Wadhwa is an amazing guy. To call him dynamic and high-energy is like calling a cat nimble. He’s a classic example of people who Uncity and bring much benefit and good to the area. His first enterprise was started in 2008 to help rural producers sell their products, and currently supports some 18 NGOs. You may have seen shops named Himjoli if you’ve travelled around Uttarakhand. That’s his baby. And Udhyam is his most recent initiative. Pankaj is more action less talk, so predictably Udhyam doesn’t have a website yet.  And while Himjoli has a website (https://himjoli.org/ ), I was unable to find his name on the site.

Shark Tank* of the village

By A. Mahajan, 11 years

I had lots of fun yesterday and day before yesterday (the 29th and the 28th of October 2018). I liked it because we/I got to interview some interesting people like the photographer and the person who wanted to open/upgrade his Dhaba (which he called his “restaurant”).We also got to see how much money they wanted and how they would spend it and how they would pay it back plus how much risk there is in their businesses and how much can you trust them. I really liked it. It was lots of fun, at least the first day. The first day was in a KMVN in Bhimtal. The KMVN was definitely not the best – not great rooms, food was OK, but the view was great. At least the bathrooms were clean. The first day we had 9 interviews out of that 2 people dropped out, but 7 people did show up. And here were their ideas- mushroom farming, photographer, beauty parlor, clothing shop, herbal tea shop, knitting group and a music & arts school. After all the interviews all of us as in the selection panel met and discussed a little then everybody went home except for us and a few others. Anurag uncle was one of them, and we stayed back at the KMVN and partied – here is what we did. We got chicken pastas and Oreo shakes and ate our dinner while watching Netflix and then we slept. Next morning, we got up early washed up, packed and left, we had breakfast on the way then we went to Almora and did the rest of the interviews. This time we met 6 people and here were their ideas – 2 shop keepers, a restaurant, a tailor, a furniture shop and a cattle farm. And then again after the interviews we (the panel) met and discussed about the interviews chatted about people who we weren’t sure about and after all that we said our goodbyes and left for home.

Here are some of the reasons for rejection: if the applicant doesn’t need the money, capability of returning the money, bad business ideas, serving alcohol without a permit, etc.

And here are some reasons for acceptance: creating employment, benefiting the society, low risk profile, people whose business idea needed the money etc.

_____

*Shark Tank is an American TV series where entrepreneurs make their presentations to a panel of investors. Details here .

2 thoughts on “Village mein Start-up?

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